Sports Illustrated Swimsuit Partners with Gilt to Benefit The Nature Conservancy

first_img“We have 26 million female readers, with a 70/30 [male/female] percent readership. Like SI, Gilt has a vast audience of both men and women,” says Day.“We thought it would be a perfect alignment between our two brands. Women read our magazine for the fashion, accessories and vacation ideas. Men read it for the more obvious reasons.” Gilt, which currently has over 4 million members, recently partnered with Women’s Health for an ecommerce promotion. Gilt’s other magazine partners include Self, Vogue and GQ. The sale has both philanthropic and marketing advantages: Sports Illustrated will not make immediate money from purchased goods, but its Swimsuit issue will gain exposure through in-sale messaging on the Gilt site. The sale, which will be advertised in-book in a special section, kicks off on February 14; the same day the Swimsuit edition hits newsstands. Quiksilver will provide a set of two surfboards for sale, and SI staff collated a list of over 100 designers whose bathing suits are seen in the Swimsuit issue. MJ Day, senior editor with Sports Illustrated, says 10 designers were then asked to donate their products to the sale. 10 prints from the Swimsuit shoot will be available for purchase as well, in addition to tickets for SI Swimsuit launch parties in New York City and Las Vegas. Bidding for New York tickets will begin at $1,000.center_img The debut of the 2012 Sports Illustrated Swimsuit issue will coincide with a Gilt sale, touting SI-curated bathing suits, surfboards, photographs and event tickets to consumers. In a twist on the new rev stream model many publishers aim for in the ecommerce game, all sale proceeds will be donated to The Nature Conservancy to preserve the beaches SI features in its pages.last_img read more

Umar Ashraf Young Millionaire Who Made His Fortune With Smart Investments

first_imgUmar Ashraf known as @umarashraf on Instagram is a 24-year-old entrepreneur who has made his fortune with smart investments and risk management in the stock market. His secret to success is simple. Never give up and always be a student to the game.Ashraf was introduced to trading stocks very early on in his life. The result of that gave him a competitive approach. Starting from nothing Ashraf was able to learn how to make smart decisions with the investments he was making. His risk management skills gave him an edge because Ashaf knew how to read the markets. His passion for trading in the market let him understand the nuances of modern-day trading and risk management.Ashraf considers himself a “forever learning student”, he is also eager to come up with new and up-to-date trading and risk management strategies to help him and his clients flourish in the stock industry. His knowledge, hunger and determination to turn opportunities into new and existing investments has contributed to his recent achievements.Ashraf prides himself on helping others learn how to trade through his most recent venture, Stock Market Lab. This educational platform has become widely popular among users online. As a result, Ashraf has been able to help thousands of people learn the ins and outs of the stock market.Ashraf has also been able to leverage his fun lifestyle to become a widely recognized Instagram personality. He currently has over 80,000 followers.IBT does not endorse any of the above content.last_img read more