Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

first_img HomeDigital MarketingParse.ly, Notablist make internal data public to help marketers see beyond walled gardens The tech stack and IP address history for Beadfest.com, per NotablistTwo New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails.About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium levels. The company claims it is the first to provide an aggregated depiction of actual browser and app sessions of content and audience attention, without employing info from social media and search engines.The data is aggregated from the company’s Analytics core platform, which measures internet topics for individual brands. It assesses the interests of a billion people reading 8 million articles monthly across the 3,000 websites and several dozen apps owned by 400 media companies that are Parse.ly’s clients, with such groupings as story clusters, topics, categories, traffic sources and geography.The Wall Street Journal, for instance, uses Parse.ly Analytics to determine what its paid subscribers are reading, compared to its anonymous visitors.Why marketers might use this. The Currents attention platform, Parse.ly CTO and co-founder Andrew Montalenti said, provides a view of how audiences are spending their time, without relying on search engine data, social media or the walled gardens of Facebook, Twitter, Google and the like.This kind of topic attention is more predictive of audience behavior, he said, than demographics, social media or search queries. A Parse.ly study earlier this year found that, for instance, Net attention data can more accurately predict a movie’s box office success (or not) before actual revenue figures are released, compared to other techniques.Alternatively, a marketer might determine the most active topics surrounding certain subjects, such as smartphones, and decide to buy search ads based on related keywords.Notablist’s email tech stacks. Email intelligence provider Notablist is similarly making available to its clients the full tech stack behind a brand’s emails — info that it previously detected internally but did not release.Founder Michael Johnston told me that he wasn’t aware of anyone else who provides this kind of tech stack info for emails “to the extent we do.” Services like Datanyze, he said, “can tell you what a company’s web stack looks like, but because they derive their data from scanning web pages, they have no insights into email tech stacks.”Every week, the company tracks the complete tech stack and IP address history of the past several years for the 550,000 emailers it tracks. This info is derived from the code and other signals behind a given email.Johnson said his client’s email stacks can include as many as 400 different components — ad networks, dynamic content providers, content relationship managers, ad agencies, content delivery networks and more.These services, he noted, are sometimes provided by the ESP and sometimes by the brand working with its ESP.The big picture. Johnston pointed out that this intelligence can be useful to sales efforts. An ESP, for instance, might want to know the services and the providers offered by a competitor, or an ad network might want to pitch itself as better than an emailing brand’s existing ad network.Both Parse.ly and Notablist are making available data that their platforms were already acquiring but that had not yet been released to customers and the public. In doing so, both marketing intelligence providers have put themselves into what they see as unique competitive positions, providing info that is not otherwise available.In Parse.ly’s case, that move could position it as a key analytics provider for marketers wishing for some leverage outside of the Facebook/Amazon/Google dominance, obviously a key driver behind the release of a free version. Notablist is now positioned as a key piece in a new kind of sales strategy: see what email-related services are being used by a targeted brand.Both moves are part of the trend these days to employ unique information the way armies employ a good vantage spot: to dominate a position. But, while Notablist’s email stack intelligence could be replicated by another vendor willing to do the analysis and having access to some number of brand emails, Parse.ly is in the unique position of aggregating its publishers’ readers to create a non-search/non-social bird’s-eye view of what people find interesting on the Net.This story first appeared on MarTech Today. For more on marketing technology, click here.The post Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens appeared first on Marketing Land.From our sponsors: Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens Parse.ly, Notablist make internal data public to help marketers see beyond walled gardensYou are here: Posted on 27th September 2018Digital Marketing FacebookshareTwittertweetGoogle+share Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img read more

Ellis selects U.S. roster for SheBelieves Cup

first_imgUnited States Ellis selects USWNT roster for 2018 SheBelieves Cup Thomas Floyd @thomasfloyd10 Last updated 1 year ago 06:15 24/2/2018 FacebookTwitterRedditcopy Comments(0) Jill Ellis USWNT Friendly 06052016 Greg Bartram United States SheBelieves Cup United States v Germany Andi Sullivan and Savannah McCaskill are among the prospects to make the final 23-player squad for matches against Germany, France and England U.S. national team coach Jill Ellis has selected her final 23-player roster for the SheBelieves Cup, with Andi Sullivan, Tierna Davidson and Savannah McCaskill among the prospects to make the cut.The squad announced Friday included a veteran-heavy core, including the likes of Carli Lloyd, Alex Morgan and Megan Rapinoe, mixed with players looking to break into Ellis’ regular rotation.Ellis trimmed three players from the 26-woman roster selected ahead of a pre-tournament camp in Orlando, Florida: defender Hailie Mace, midfielder Rose Lavelle and forward Ashley Hatch. Veterans Becky Sauerbrunn (foot), Samantha Mewis (knee) and Tobin Heath (ankle) were omitted from the preliminary squad because of injury. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp The U.S. opens the SheBelieves Cup against Germany on Thursday at Mapfre Stadium in Columbus, Ohio, before traveling to face France three days later at Red Bull Arena in Harrison, New Jersey. The Americans conclude the round-robin tournament against Phil Neville’s England side March 7 at Orlando City Stadium in Orlando.”We have an experienced and hungry group of players,” Ellis said in a news release. “The players relish the opportunities to play the absolute best teams in the world and after a really productive week of training in Florida, we’re ready for the unique challenges that each of these teams will present.”Here is the full roster:GOALKEEPERS (3): 18-Jane Campbell (Houston Dash), 24-Ashlyn Harris (Orlando Pride), 1-Alyssa Naeher (Chicago Red Stars)DEFENDERS (7): 7-Abby Dahlkemper (NC Courage), 17-Tierna Davidson (Stanford), 14-Sofia Huerta (Chicago Red Stars), 5-Kelley O’Hara (Utah Royals), 2-Casey Short (Chicago Red Stars), 22-Taylor Smith (Washington Spirit), 16-Emily Sonnett (Portland Thorns)MIDFIELDERS (6): 6-Morgan Brian (Lyon,), 8-Julie Ertz (Chicago Red Stars), 9-Lindsey Horan (Portland Thorns), 10-Carli Lloyd (Sky Blue FC), 20-Allie Long (Seattle Reign), 3-Andi Sullivan (Washington Spirit)FORWARDS (7): 19-Crystal Dunn (NC Courage), 21-Savannah McCaskill (Sky Blue FC), 13-Alex Morgan (Orlando Pride), 23-Christen Press (Houston Dash), 11-Mallory Pugh (Washington Spirit), 15-Megan Rapinoe (Seattle Reign), 12-Lynn Williams (NC Courage)last_img read more

Coutinho & Busquets hail ‘best in history’ Messi

first_imgLionel Messi ‘Best in history’ Messi lauded by Barcelona colleagues Coutinho & Busquets Iain Strachan 19:14 25/2/2018 FacebookTwitterRedditcopy Comments(0) Lionel Messi - cropped Getty Images Lionel Messi Barcelona Luis Suárez Philippe Coutinho Ousmane Dembélé Barcelona v Girona Girona Primera División The Argentine produced a typically dominant performance during a La Liga mauling of Girona, drawing gushing praise from his Camp Nou team-mates Philippe Coutinho and Sergio Busquets hailed the performance of the “amazing” Lionel Messi in Barcelona’s crushing 6-1 La Liga victory over Girona.The Argentina international set up Luis Suarez for an equaliser after Girona had taken a third-minute lead, and netted twice himself, the second an inventive free-kick steered under the opposition’s defensive wall at Camp Nou.Coutinho, a January arrival from Liverpool, also supplied an assist for Suarez before getting on the scoresheet, and the Brazilian is already revelling in a productive relationship with his superstar team-mates. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp “Leo is amazing,” he told Movistar.”He fooled everyone with his goal. It’s incredible how good he is. Each game we understand each other better, with him, with Suarez, he’s very important for us. “Bit by bit I’m learning and I have a lot of work to do.”Holding midfielder Busquets echoed the sentiments of Coutinho, saying of Messi’s contribution: “He always makes the difference and that’s what makes him the best player in the world and in the history of football.”Ousmane Dembele could not find the back of the net himself but did tee up Suarez for the Uruguayan to complete his hat-trick, and Coutinho expects the young France international to hit his stride soon. “Barcelona play unique football,” he said.”Dembele is a great player, I’m sure that with time and work we will learn. We want to do the best we can.”last_img read more

Liverpool quartet star in PL Team of the Week

first_imgPremier League Premier League Team of the Week: Liverpool quartet star after West Ham rout Goal 04:00 26/2/2018 FacebookTwitterRedditcopy Comments(0) Emre Can Liverpool Getty Images Premier League Liverpool Sadio Mane, Alex Oxlade-Chamberlain, Emre Can and Andrew Robertson make the cut after the Reds rolled to a 4-1 victory over the Hammerslast_img

LAFC makes statement with debut win in Seattle

first_imgMLS Bob Bradley’s LAFC makes statement with debut MLS win in Seattle Ives Galarcep @soccerbyives Last updated 1 year ago 14:31 5/3/2018 FacebookTwitterRedditcopy Comments(0) Bob Bradley LAFC MLS Steven Bisig MLS Los Angeles Seattle Sounders v Los Angeles Seattle Sounders The expansion side enjoyed a dream start to life in MLS, with Diego Rossi’s winning goal and Tyler Miller’s big saves sparking an season-opening upset Bob Bradley hadn’t coached a match in more than a year, the longest such stretch of his coaching career, but he was rewarded for that wait on Sunday, as his Los Angeles FC made a dream start to life in Major League Soccer.The expansion MLS side went into CenturyLink Field and knocked off the two-time defending Western Conference champion Seattle Sounders, 1-0, to become the first team since those very same Sounders in 2009 to kick off an expansion season with a shutout victory, and first since the 2011 Vancouver Whitecaps to win their MLS debut.It was far from a dominant performance, and came, at least in part, with the help of the fact the Sounders rested some starters. But that doesn’t take away from the reality that LAFC looked like and played like a real team and not a collection of parts hastily thrown together, which can sometimes be the case with first-year squads. Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp “When you’re starting out as a team, you have to learn how to win different kinds of games,” Bradley said. “A lot of guys gave big efforts.”The dynamic duo of Carlos Vela and Diego Rossi figured to be the focal point of LAFC’s attack this season and needed just 11 minutes to let the rest of the league know just what a problem they will be to defend. Rossi’s one-time blast was the fastest debut goal by an MLS expansion team in league history, and while LAFC couldn’t generate a second, Rossi’s thunderbolt was a worthy first strike.Just as impressive was the defense Bradley was able to build, one that will help LAFC contend in year one. Even with Walker Zimmerman forced out of the lineup before kickoff, the defense was still good enough to keep a dangerous Sounders attack at bay, though it needed goalkeeper Tyler Miller to make a handful of excellent saves against his former team.The Sounders made LAFC earn it, even though veterans Clint Dempsey and Chad Marshall sat the match out to be ready for a vital CONCACAF Champions League quarterfinal clash with Chivas on Wednesday. Seattle still had enough firepower to spoil the visiting team’s MLS debut, especially with second-half substitutes Magnus Wolff Eikrem and Handwalla Bwana giving the Sounders a much-needed spark, forcing Miller into a total of seven saves on the night.As much as Seattle was missing key players, LAFC was also without some top options as well. Egyptian midfielder Omar Gaber was left on the bench after having been injured in preseason, Zimmerman was forced out, and newly-acquired Colombian midfielder Eduard Atuesta had yet to integrate into the squad. Throw in long-rumored designated player target Andre Horta, who could still be signed during the current transfer window, and you realize how far away LAFC still is from being the finished product.Nobody knows how much further there is still to go than Bob Bradley, who took the expansion Chicago Fire to an MLS Cup title 20 years ago. He knows how important a good preseason foundation was to build on, but also knows there is no rush to have his team reach its full potential just yet. Unlike his last job — Bradley’s doomed stint at Swansea City — the former U.S. national team coach actually had a hand in building this team. From Miller, who Bradley took first in the MLS expansion draft, to Benny Feilhaber, who he took to the 2010 World Cup during his time as U.S. coach, to first-round draft pick Joao Moutinho, who showed well in his professional debut.LAFC MLS“I don’t think we showed, football-wise, what we’re capable of, but that’s only going to get better,” Bradley said. “I’m very confident that, as we build this team, that we’re going to see some real football.”LAFC still has plenty to work on, including how better to hold onto the ball in order to avoid being bombarded with pressure like we saw on Sunday, but the foundation is clearly there for LAFC to be a strong expansion team, rather than a pushover. With a tough defensive nucleus, and the Vela-Rossi tandem up top, the newest MLS team is already a handful and will only get tougher as the final pieces to the puzzle are added in the coming weeks.Things won’t get any easier for the club though. LAFC faces a tough opening schedule, with five more road games looming before unveiling its new stadium with a visit from none other than the same Sounders team it just defeated. Earning points during this season-opening road trip is key to improving the team’s chances of being a serious playoff contender.”A lot of positives, great to win, but still a lot of work to do,” Bradley said.Could LAFC follow the path of Bradley’s previous expansion team and win a title? It’s way too early for that sort of talk, but what was made clear on Sunday is that Bradley made the most of his time away from the sidelines and has put together a team ready to be competitive against the very best that MLS has to offer.last_img read more

‘Pogba’s problems at Man Utd aren’t his fault’

first_imgPaul Pogba Vidic: Pogba’s problems at Man Utd aren’t his fault Chris Burton 16:57 10/3/2018 FacebookTwitterRedditcopy Comments() Paul Pogba Manchester United Getty Paul Pogba Manchester United Premier League The former Red Devils defender believes too much pressure has been placed on an £89m man, with there a lack of senior stars to help him through Paul Pogba cannot be blamed for his struggles at Manchester United, says Nemanja Vidic, with issues outside of his control contributing to a turbulent period.The £89 million asset has seen his value questioned this season, with a bright start to the 2017-18 campaign having been countered by injury issues and a humbling benching by Jose Mourinho.Vidic believes too much pressure has been placed on the France international as a result of his club-record price tag – something he can do little about. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp The former United defender also believes that, unlike in his day, there are not enough senior stars at Old Trafford ready to help new arrivals settle and guide them through testing times.Vidic told reporters at St George’s Park while taking a UEFA Pro Licence course: “It is not the player’s fault that a club is paying so much money for him. If someone offers you a big contract, you would not refuse, probably?“I think the environment is important – who is around you, for example – to make you better. For the players of 22 and 23 to get so much money and publicity, he must feel like he is the most powerful person in the world. I was a football player, I felt like that: ‘Wow, I am feeling really good’.“But I think you need to have someone in the dressing room – some of the players – who can help you come through these difficult situations.“You need the right senior players, with the credibility to help you go through the situation.“When I came to United I was 24 and the dressing room was strong. You had Ryan Giggs, Paul Scholes, these guys. You always look to them for what you are doing, what you should be doing. They have already established the path, so there was less pressure on me.”Pogba opened the season with three goals in six appearances, but has failed to find the target since netting against Newcastle on November 18.last_img read more

Report: Salzburg 0 Dortmund 0

first_imgRed Bull Salzburg 0 Borussia Dortmund 0 (2-1 agg): Stoger’s men suffer shock exit Ben Spratt Last updated 1 year ago 05:59 16/3/2018 DortmundSalzburg - cropped Bongarts Another disappointing display ended Borussia Dortmund’s Europa League hopes as they were knocked out by Red Bull Salzburg. Red Bull Salzburg comfortably held Borussia Dortmund to a goalless draw in their last-16 second leg clash to dump Peter Stoger’s men out of the Europa League 2-1 on aggregate.The Austrian side, unbeaten since August, secured a shock 2-1 lead in Germany last week through Valon Berisha’s double, but goalkeepers Alexander Walke and Roman Burki were equally tested in this return stalemate despite Dortmund’s need for at least two goals – a tally they never came close to achieving.Stoger’s gameplan made it easy for the hosts, Dortmund’s attempts to play the game entirely in Salzburg’s half opening up space for the energetic Hwang Hee-chan to run free. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Burki twice denied the 22-year-old forward and then produced a wonderful stop to thwart Xaver Schlager as the visitors somehow reached the break level on the night and still in with a chance of progression.Their improvement after the restart was minimal, though, Dortmund managing to keep Salzburg at bay but doing little to muster the requisite attacking response.Dortmund’s season is far from over as they remain well placed to seal Champions League qualification, but this shock exit for one of the tournament favourites will come as a blow to Stoger’s hopes of staying in the dugout beyond the end of the campaign.Das war‘s. Der BVB scheidet im Achtelfinale der @EuropaLeague aus. #FCSBVB 0-0 pic.twitter.com/fq92Syt0g9— Borussia Dortmund (@BVB) March 15, 2018Dortmund made a particularly laboured start and might have fallen further behind in the tie within just six minutes as poor defending allowed Hwang in, Burki blocking his clipped finish.The visitors assumed complete control of possession but another error at the back then let Hwang run clear once more, the South Korea international this time pushed wide and drilling hard and low for Burki to save again.And Burki continued to single-handedly keep Dortmund in the contest, diving to his right to brilliantly tip Schlager’s curler around the post.A spectacular punch from Berisha’s teasing cross-cum-shot was next for Burki to deal with, Dortmund’s aimless possession only inviting snappy Salzburg tackles as the opening 45 minutes passed without event for Walke in the home goal.1 – This is only the second time this season that #BVB have had just one shot in the first half (the other game was the DFB Cup game at FC Bayern). Harmless.— OptaFranz (@OptaFranz) March 15, 2018Powerful efforts from half-time substitute Maximilian Philipp and Marcel Schmelzer worked Walke after the restart, before the goalkeeper was forced into action again when the latter stooped to head on target.Walke came up with a more difficult stop to keep a stumbling Alexander Isak out, then parrying from Philipp and watching on as Stefan Lainer stepped in front of a goal-bound strike.Salzburg did grow a little nervy but were never troubled, the scale of the task in the closing stages too much for Dortmund as Walke earned a clean sheet.And the hosts could have themselves stolen victory at the last as Munas Dabbur cracked the crossbar after Fredrik Gulbrandsen led a breakaway. read morelast_img read more