Taobao’s new strategy baked, regardless of the size, anti-theft figure, or Ali acquisitions in recent years, the construction of the brand is bound to the road. Repeat your value, continue to stimulate the target population, in order to develop habits. This repetition, know more, do less.
titanium media note: This article is the author of "beginning millet electricity supplier brand" series of articles second: if the pole three channel environment, habits, is the first "brand of trust business to companion" the future.
Taobao’s new strategy baked, regardless of the size, anti-theft figure, or Ali acquisitions in recent years, the construction of the brand is bound to the road. Whether it is retail, product or what kind of store, are the brand, that is, you have a brand, but not complete.
Chinese brand advertising is most affected. Once the ads stop, sales will decline, even the so-called world class brand.
some people say that advertising is the only proper course to take, repeat, repeat, repeat.
repeat?. What is right? Repeat a special value, the formation of brand in the minds of consumers (see: Heluo brand mark method). This is the beginning of millet brand definition summary.
because only repeat your value, in order to form a reflection of consumer demand, develop consumer habits.
above flicker is brand if the pole three channel environment, the first exit – trust, brand second exit "habit", is the beginning to today’s millet fudge content.
The formation of
habits, in psychology, is the link between the stimulus and the response (as well as the theory of behavior).
people in a particular environment and sensory stimulation, will produce some kind of behavior, one is the innate instinct, and the other is a habit. Through the heart of the brand marketing, but also allows consumers to establish a habit of reflection for the brand.
For example: some people believe that Sprite
can eliminate the Department of thirst, actually thirstier.
similarly, eat hot pot or spicy drink Wang Laoji, driving a long-distance car to go through the night to drink red bull……
because Sprite has been repeated ad is: cool, heart; Wang Laoji repeated: fear of angry drink Wang Laoji; Red Bull repeating: sleepy tired to drink Red Bull. These brands have a specific value through repeated implantation into the minds of consumers, so that consumers in a particular environment will stimulate the desire to buy.
from this point of view to analyze the top brands, it seems very simple, but the habit of development is not an overnight thing.