is a newly established enterprise, in order to let more people know themselves, propaganda methods used in the past few years is nothing more than the use of newspapers, television, radio, magazines, outdoor media, people all know, the traditional way of publicity are timeliness constraints, you do this several days of advertising, may have the effect, once stopped, may not the customer, and these costs are not cheap, if an individual enterprise or enterprise has just started, it is difficult to incorporate the first column. Since the counter down, our objective is to make money, there is no better way to solve this dilemma?
today, the Internet is widely used today, why don’t we use the low cost of the network and a good mode of operation to achieve high returns. Is that we speak of search engine marketing ads! Simply, search engine marketing is the search engine platform based on network marketing, use people to depend on search engine and habits, when people retrieve information as much as possible marketing information to the target customers. Search engine marketing to pursue the highest cost-effective, with minimal investment, the largest amount of access from the search engine, and generate business value.
search engine has become the new darling of the network advertising market "". Search engine marketing advertising can only bring potential customers to your site, and ultimately can not see the company’s own website construction, the strength of their own and related services, etc..
so the author issued a warning on the issue of search engine advertising, the following three elements need to pay attention to:
first: product selling point, market appeal
product selling point
marketers often ignore the point of advertising is that the search engine is the product itself, rather than the enterprise. First we don’t talk about the company’s vision, faith, do not talk about the market positioning, and to start selling products, you must first consider my products and compared to similar products, what is the same place? What is it really good? The right price or better performance? Your product can solve what the customer in which a few point
aside from business goals, and consider only what the customer needs, how to produce appeal in the future customers, so that they feel my business there is a credibility of their products more in customer service service guarantee, in similar products in some characteristics, has more influence and universality, it is a the subtle psychological effects, your business will determine this, can become the market leading brand, mass to obtain a large customer.
second: choose more accurate keywords to get a better advertising effect
every company needs to pay attention to is that when people search the brand on the Internet, they tend to go to dealers, agents on the site.