now a variety of network media "the soft advertising" everywhere, especially in the most advertising dotting. This article is to discuss the future of advertising.
"the advertisement" is also called "embedded text advertising, advertising, Product placement. Operators with many well-known Internet media cooperation the advertisement, the advertisers to buy ads and online media in the article keywords match keywords corresponding page marked to attract the attention of netizens, when users move the mouse to the special annotation keywords, and keyword advertising will be suspended relevant text, pictures, video and other forms of flash, rich and strong. Click on the ad content can also be linked to related sites. now vigorously promote the advertising on behalf of this community, there are macro longtuo.com and other companies, the advertisement was praised as a "precise" and "intelligent" network advertising cutting-edge, so this paper advertising is really a bright future?
said first "intelligent" to recognize keywords dynamic binding in web pages and keywords advertisers to buy ads on the network, the technology is indeed a progressive relative to the search engine advertising, the advertising maximizing keywords show in front of many users, a search engine and after all the majority of Internet users not required tools for many primary users, navigation website may be their first choice. Compared with the "advertising" such advertising products, the keyword advertisement is embedded in the page’s main content, rather than the "advertising" as the main content of free from the outside, the advertisement is indeed more likely to be aware of Internet users.
let’s put it on. Using the techniques of advertisements can be accurate, the first is the corresponding keywords can be more accurate to the relevant content, followed by the number of registered users of information, also can analyze the user’s behavior, according to the different habits of users, the same key word can change the display dynamic content to meet user needs. It should be said, but also the progress of online advertising technology.
the above said the benefits of advertising in the text, can not help but now its problems. Now say precise delivery, I mentioned in front of its precise delivery is indeed a major advance in online advertising, but it does not mean that there is no problem in the current text ads. Look at the advertising NetEase, "creative" two word advertising is dangdang.com "decoration", two words or the corresponding dangdang.com, "market" two word or dangdang.com, "search" two words or the corresponding dangdang.com, this is certainly not accurate, only said that dangdang.com the advertisement is indeed large customers. Take a look at the "stock market" corresponds to the snowflake beer, if