Aunt’s Kitchen look at the retirement aunt takeaway O2O how to play

a lot of work for ordinary office workers, what you eat in the morning, what to eat, what to eat at night is more like three ultimate problem in their life, especially the noon meal, busy only takeout, not only fewer options, and most of the oil export heavy greasy dishes. Wandering outside, a homemade taste ye so difficult.

The kitchen is set up aunt

due to this opportunity, according to CEO Hu Dusheng, a start in order to solve the problem of the company, employee lunch, special cooking aunt, when encountering "excess capacity", they will try to carry out the lunch to the bulkhead to employees of the company, found that the response is still good. Hu Dusheng simply led the staff to set up a stall selling lunch in Wangjing office, so make a bustling business.


in May this year, Hu Dusheng and his team get the attention of the capital, and finally obtained millions of dollars in angel investment from the capital road. By this time, the aunt’s kitchen has officially become an entrepreneurial project and moved to Shanghai from Beijing, expanding the region from Beijing to Shanghai,.

is different from other take away O2O, aunt kitchen B end by the idle at home retired aunt composition: age between 40 – 55 years old, have a certain time of the kitchen and the kitchen can be. Users need one day in advance through the aunt’s kitchen website or mobile terminal selected aunt and dishes, second days of lunch time, there are packaged meals to the company downstairs.

Compared with other

platform takeaway, aunt kitchen on the B side saves the cost of rent, in the catering business into the "home", set up a working lunch takeaway from the home to send warm flow, and aunt kitchen through turnover from the Commission as their main source of income.

seems to Hu Dusheng, the focus of the kitchen built aunt at both ends – cooking aunt and eating white-collar. In order to find a suitable aunt, Hu Dusheng and his team traveled to Shanghai Lujiazui area of large and small vegetable market and elderly activity center, send her apron and distribute leaflets and the way told the gathered aunts: there is such a company to support you at home cooking, and can be a dish, a hand hand money. At present, the aunt kitchen in Lujiazui area was settled in 11 aunts, the average person can receive about 30 orders per day.


kitchen menu, both collocation good work packages, also supports single private kitchens, single product prices were 25 yuan, slightly higher than the price of 10 yuan low-end dining. Therefore, the kitchen lock customers for high-end customer groups: a certain amount of food and the ability to pay, mainly in the core business district and high-quality residential areas.


(aunt kitchen APP support voice meal)

currently, aunt kitchen to take their own distribution team, mainly by retired >

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