DoNews feature in October 28th (reporter Yu Weiwei) with the electricity supplier industry development, overseas purchasing has gradually become an important field of each enterprise to snatch. Electricity supplier shopping platform mogujie.com naturally will not miss this opportunity, on September 2013 formally launched the overseas purchasing channel.
launched overseas purchasing channel for nearly two months, but mogujie.com PR person in charge Xu Daye said, overseas purchasing involved all the procedures are complex, and are at the exploratory stage, the future, mogujie.com sea purchase business still has a long way to go.
related data show that in 2012 China’s overseas purchasing market transactions amounted to 48 billion 300 million yuan, the size of the transaction in combination with previous years, the industry estimates that the figure in 2013 or will exceed 74 billion 400 million.
see this in a market big cake, mogujie.com overseas purchasing platform officially launched in September 5th, mainly for the needle group is sensitive to fashion, have higher cognition on the overseas style, female consumers and have certain consumption ability.
talked about why choose overseas purchasing as a starting point for mogujie.com at this stage of development, Xu Da admits that overseas purchasing for shopping guide platform".
on the one hand, the current market on the purchase of goods, such as cosmetics, milk powder, etc. are higher user awareness, it is easy for users to accept things. Coupled with mogujie.com users have shopping needs, so in terms of overseas purchasing, mogujie.com has a congenital advantage;
on the other hand, although the sea purchase market purchasing merchandise category is more, but the non-standard products of the clothing is still relatively small, and there are almost no European purchasing, the price is too big advantage. Taking into account the needs of mogujie.com users, mogujie.com chose to clothing and its peripheral products as a starting point, to provide users with more choices.
cut from the Korean market
With the wide spread of
, Korean dramas, Korean cultural influence on domestic consumers are increasingly. From the mogujie.com platform on the daily display of goods, "Han", "Han", "South Korean original" the most with the eye. In this part of the clothing, mostly for the domestic factory modeled on the Korean version of the production of clothing, really have the South Korean local blood minimal.
and mogujie.com users, and some of the pure Korean domestic brands have absolute loyalty of the people. Taking into account the characteristics of the girls on the platform, mogujie.com overseas purchasing platform chose the South Korean market for all of its business entrance.
at present, mogujie.com sea has been purchased with StyleNanda, NANNING9, PARTYSU, TOM&, RABBIT and other fourteen Korean local brands to achieve