central broadcasting network Beijing on November 13th news (reporter Pan Yi) according to the China sound "center wide news" reported this morning, the State Administration for Industry and Commerce held a press conference, since the implementation of the new "advertisement law" Bulletin of national advertising supervision and administration work.
monitoring data show that from the end of April the new advertising law officially implemented in September 1st, just four months time, the number of illegal advertising dropped nearly 70%, illegal advertising time fell by nearly 87%.
the first month after the official implementation of the new advertising law, the situation further improved. Illegal advertising decreased by more than 80%, illegal advertising length decreased by more than 90%.
up to the current data, in October the number and length of illegal advertising and more than 50% decline. Since the implementation of the new law, illegal advertising several major data indicators have been two consecutive months of decline of about 50%.
SAIC introduced advertising law promulgated, the law of false advertising supervision and regulation: first, the use of big data technology, daily monitoring to carry out a comprehensive advertising; second, continue to maintain high vigilance regulation of false and illegal advertising. Preliminary statistics, in the investigation of a number of actions, all over the investigation of illegal advertising 3973, ordered to stop publishing the 3602, the official implementation of the new advertising law to create a good market. Third, focus on the case of inter province mayor found and released time has a typical representative of the typical case, by the State Administration of supervision, the whole dispatching, increase the intensity of work.
industrial and commercial bureau informed the promulgation of the new advertising law, the typical cases of illegal advertising. In June this year, the State Administration for Industry and Commerce has investigated illegal advertising focused action deployed in the country to carry out, increase efforts to deal with serious illegal advertising, investigated a total of 10 paintings, 12 paintings Daquan sets, Chen oil soup, a bowl of thin soup drain a number of typical cases of illegal advertising.
SAIC said, will be to implement the new advertising law as an opportunity to maintain a high pressure situation of advertising market regulation, dare to seriously tackle tough problems, to further strengthen the work of investigating the case, continue to investigate a number of typical cases of illegal advertising false bad.
at the press conference, the State Administration for Industry and commerce also revealed that in the future WeChat circle of friends some derivative illegal advertisements will also be included in the regulatory system for illegal advertising circle of friends in private circles, after receiving the report, the relevant survey and investigation.