Three squirrels was banned Jingdong or because of its participation in Tmall double 11

 

sina science and technology found that three squirrels in Tmall, shop No. 1, pat, Dangdang, Suning stores can be opened normally, only Jingdong shop was closed.

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6 evening, "chowhound" netizens to Sina Technology, "three squirrels" suspected Jingdong flagship store closed, the page has been unable to access. Sina science and technology found that three squirrels in Tmall, shop No. 1, pat, Dangdang, Suning stores can be opened normally, only Jingdong shop was closed.

, according to media reports, the Jingdong responded by saying the Jingdong involved in "double 11" promotional registered POP platform before many food businesses, but because of a platform (alluding to Tmall) applied one of two Jingdong promotional pressures to pull out of the main venue, a large number of goods shelves, three squirrels also listed.

three squirrels to Sina complained: "we did not stand, do not participate in the platform wars, it is not clear why shut shop, is currently working with Jingdong communication."

three squirrels is not the first shop Jingdong shut down before the double eleven. In October 29th, Jingdong has announced that a platform for brand businesses shall not participate in other platforms including Jingdong, promotional activities, and said, "for individual businesses forced to temporarily stop the normal operation or exit activities, Jingdong will permanently terminate its cooperation." At the same time, the Jingdong of publicity "Linsen official flagship store" to make "the closed shop, and no permanent cooperation" punishment.

and Linsen through micro-blog voice, "although the Jingdong invest a lot of manpower and resources, but the input and output is not proportional to the number of customers, only a fraction of the other platform." And said that the implementation of Jingdong hegemony counterattack.

public information, November 11, 2012, on line only 4 months of the three squirrels flagship store day turnover of 7 million 660 thousand, won the first category specialty snack nuts. 2013 Tmall dual eleven activities, single day sales reached 35 million 620 thousand, for two consecutive years won the champion of food industry. In 2014 double eleven online shopping carnival, the squirrel to a single day sales of $102 million, refresh the record of China’s electricity supplier food sales in.

for 2015 sales of eleven double, the squirrel had revealed to the media, the target of $200 million, Tmall’s top ten before the whole network".

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