Analysis of the future strategy of Jingdong book brand shaping +O2O innovation

DoNews November 6th news (reporter Zhou Qinyan) in November 2011, to start the 3C business Jingdong online book business, trying to expand the category in addition to 3C more. After 4 years of development, the current size of Jingdong books has been more than Amazon China, close to Dangdang, becoming the country’s top second online book retailers.

in the initial stage, Jingdong book has been relying on low-cost strategy, the electricity supplier launched a number of books war, quickly occupy a place in the field of books electricity supplier. With the expansion of the scale, Jingdong books on the future development of more thinking.

Jingdong book business leader Yang Haifeng recently for the past four years, Jingdong do a sort of book business, and revealed that the next two years, the development of Jingdong books will be the two direction key toward branding, O2O innovation.

growth accelerated: expand the mobile terminal + industrial chain upstream and downstream

Yang Haifeng, a Jingdong in the book on-line 4 years, have expanded the music, film and television, education three audio category, online e-book, overseas business, digital channel, audio books launched POP platform, planning and on-line self publishing business.

According to Jingdong

data show that the current Jingdong Book channel users exceeded 16 million, the sale of books is 2 million, in the period from June 1st to June 19th this year, the Jingdong sold books 10 million anniversary, the Jingdong, the sales of up to 2 million 300 thousand copies, refresh the Chinese books business transaction records daily.

from the overall data point of view, in 2013, Jingdong and Amazon flat, respectively, half dangdang. 2014 Amazon, Dangdang growth slowed, accounting for negative growth, Jingdong continued to grow, this year has been close to the size of dangdang.

Yang Haifeng said that Jingdong in 2014 to achieve rapid growth in four reasons. In addition to Jingdong’s shopping experience and the advantages of Jingdong platform, Jingdong is also stronger than other books in the mobile terminal electricity supplier.

2014, Jingdong and Tencent after the strategic cooperation, Jingdong began to move the book as the main position of the mobile terminal. In the mobile terminal, Jingdong books and WeChat, mobile QQ, Jingdong APP get through, and try some spike, sweepstakes and other marketing methods, made a very rapid increment and user growth.

at the same time, Jingdong books actively expand cooperation with publishers and third parties. Such as Sichuan, Wenxuan Xinhua Bookstore, Zhongguancun book building, one-way street and other high-quality Bookstore into Jingdong book platform, provide more experience for the user, to promote sustained increment.

in addition, the Jingdong books in March this year launched a Jingdong since the publishing business, the mode of the use of big data, choose to meet the needs of users of works, and then press cooperation, after the publication of Jingdong to network channels. And also launched a congregation to raise the book, in order to close the relationship with the book industry chain upstream.

future >

Leave a Reply

Your email address will not be published. Required fields are marked *