2014 Q3 China online travel scale exceeded 70 billion yuan

2014 Q3 China online travel market transactions amounted to $72 billion 640 million, an increase of 15.2%, an increase of 20%; OTA market revenue of $3 billion 950 million, an increase of 21%. 2014Q3 China online travel OTA market concentration to further increase, which accounted for 55.9% of the proportion of Ctrip, eLong accounted for 9.7%, the same way accounted for 6.3%, accounting for nearly the total of three companies.

2014 Q3 online travel market size exceeded $70 billion

iResearch consulting statistics show that 2014 Q3 China online travel market transaction size of up to $72 billion 640 million, an increase of 15.2%, an increase of 20%.

iResearch believes that 2014 Q3 China online travel market continues to maintain steady growth, the main reasons are: 1) outbound travel.

market by Malaysia Airlines and Philippines Co., Redubujian; ticket price war to promote the tour around the market development, the outbound travel and tour around the market, trading volume Q3 overall online holiday market grew 23.5%. 2) fierce competition in the market, the core of the ongoing price war between OTA companies continue to stimulate consumption, help online travel market stable development.

 

iResearch consulting statistics show that 2014 Q3 China online travel OTA market revenue of $3 billion 950 million, an increase of 21%.

iResearch believes that online travel market in OTA, air tickets, hotel and resort business development from 1 aspects of airline ticket), drop Commission compression part of small and medium-sized online agent commission income, and this kind of Ctrip agents have a limited impact, so OTA market ticket revenue year on year growth slowed slightly to 16.9%, the quarter was 19.4%; 2) the hotel core, OTA have to snatch the mobile terminal advantage, and to accelerate the penetration of the two or three line of the city and the inn, bed and breakfast, in the price war continued, the whole hotel market revenue year-on-year growth slightly slower; 3) holiday market, ticket price war to tour around the market development. Outbound travel market is hot, overall, steady growth of 2014Q3OTA business revenues on vacation.

 

OTA market concentration further increased, the "two-way", eLong accounted for a total of nearly 72%

iResearch statistics show that 2014 Q3 Chinese OTA online travel market concentration further increased, which accounted for 55.9% of revenue, Ctrip, eLong accounted for 9.7%, with three companies in total accounted for 6.3%, accounting for nearly 72%.

iResearch consulting believes that 2014 Q3 OTA core enterprises continue to increase investment in their respective strengths in order to maintain market share. >

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